Last updated: 09/01/2026
1. Introduction
This privacy policy explains how Power Tribe Athletics LTD ("we", "us", "our") collects, uses, stores and shares your personal data when you use our website at [your website domain], contact us, sign up to updates, purchase services, or participate in online and/or in-person coaching, classes, consultations or events. We are committed to protecting your privacy and handling your data transparently and securely in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) where applicable.
2. Who we are and how to contact us Data controller: Power Tribe Athletics LTD trading as Daniel Stoykov Coaching Registered address: 31 College Ride, Bagshot Email: info@danielstoykov.com If you have any questions about this policy or how we use your data, you can contact us using the details above.
3. The personal data we collect
We may collect and process the following categories of personal data depending on how you interact with us: identity data such as your name; contact data such as email address, phone number and general location you provide (for example, preferred training area); coaching and booking data such as appointment details, attendance records, session notes and communications; payment and transaction data such as purchase history and payment confirmation information (note that card payment details are typically processed by a payment provider and are not stored by us); technical data such as IP address, browser type, device information and usage data collected through cookies or similar technologies; and, if you choose to share it for coaching or safety purposes, health and lifestyle information such as injury history, physical limitations, training background, nutrition preferences, and relevant health information.Health and injury details are treated as special category data under UK GDPR. We only collect and use special category data where it is necessary and we have a valid lawful basis and condition for processing,typically because you have given explicit consent or because it is necessary to protect your vital interests in an emergency.
4. Online and in-person coaching
When we coach you in person, we may record attendance, relevant session notes, and any safety-related information you share. When we coach you online, we may process communications and session information via email, messaging apps, phone and/or video calls. You should avoid sharing more personal data than is necessary. If you share health or injury information, we will treat it as special category data and handle it with extra care.
5. How we collect your data
We collect data directly from you when you complete a contact form, sign up to a newsletter, book a session, fill out an onboarding form or PAR-Q style questionnaire, purchase a service, or communicate with us by email, phone, messaging apps or social media. We may also collect data automatically when you use our website through cookies and similar technologies. We may receive data from third parties such as payment providers, booking platforms, analytics providers, and social media platforms, but only where necessary for the purposes described in this policy.
6. Why we use your data and our lawful basesWe use your personal data to provide and manage our services, including responding to enquiries,handling bookings, delivering online and in-person coaching, managing attendance, providing customersupport, and maintaining our relationship with you. The lawful basis is usually performance of a contractor taking steps at your request prior to entering a contract. We use your data to take payment, issue invoices, maintain records and meet legal obligations, where the lawful basis is performance of a contract and compliance with a legal obligation. We use technical and usage data to operate, secure and improve our website and services, where the lawful basis is our legitimate interests in running and improving our business and website, and consent where required for certain cookies. We may use your contact data for marketing communications about our services, events, content and offers. Where required by law, we will only send marketing by email or SMS with your consent, and you can withdraw consent at any time. Where we are permitted to rely on legitimate interests for marketing (for example,existing customer relationships in certain circumstances), you will always be offered a clear opt-out. We may use health and lifestyle data to tailor coaching safely and appropriately. The lawful basis is typically performance of a contract, and for special category data we usually rely on your explicit consent (or another applicable condition under UK GDPR).
7. Cookies and analytics
Our website may use cookies and similar technologies to function properly, remember preferences,measure site performance, and understand how visitors use the site. Some cookies are essential and others are optional. Where required, we will ask for your consent before placing non-essential cookies on your device. You can manage cookie preferences through our cookie banner (if used) and through your browser settings. If we use analytics tools (for example, Google Analytics or similar), they may collect technical and usage data to help us understand website performance and improve user experience.
8. Service providers and tools At the moment, we do not rely on a large set of third-party tools to deliver services. However, as the business grows, we may introduce service providers to help us with website hosting, email delivery,analytics, booking and scheduling, payments, client management, and online coaching delivery. When we introduce or change service providers, we will update this privacy policy and, where required,provide additional notices and obtain consent (for example, for certain cookies or marketing communications).
9. Sharing your data
We may share your personal data with trusted service providers who help us run our business, such as website hosting providers, booking and scheduling tools, email service providers, payment processors,accountants, and analytics providers. These providers act as processors on our behalf and are required to keep your data secure and use it only in accordance with our instructions. We may also share data where required to comply with a legal obligation, to enforce our terms, to protect our rights, or in connection with a business reorganisation, merger or sale, in which case we will ensure appropriate protections are in place. We do not sell your personal data.
10. International transfers
Some of our service providers may store or process data outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are used, such as adequacy regulations or the UK’s International Data Transfer Agreement or addendum to the EU Standard Contractual Clauses as applicable, alongside additional measures where needed.
11. Data retention
We keep your personal data only for as long as necessary for the purposes set out in this policy,including to provide services, meet legal, accounting or reporting requirements, and resolve disputes.Retention periods vary depending on the type of data. For example, financial records are typically retained for the period required by law. Where we rely on your consent to process special category data for coaching, we will retain it only as long as needed for the coaching relationship and a reasonable period afterwards for record-keeping and safety, unless you request deletion and we do not have a lawful reason to keep it.
12. Your rights
Under UK GDPR, you have rights over your personal data. These include the right to request access toyour data, request correction of inaccurate data, request deletion in certain circumstances, requestrestriction of processing, object to processing based on legitimate interests, request data portabilitywhere applicable, and withdraw consent at any time where we rely on consent. You also have the rightto complain to the Information Commissioner’s Office (ICO) if you believe your data has been handledimproperly. We encourage you to contact us first so we can try to resolve any concerns.
13. Security
We take reasonable technical and organisational measures to protect your personal data from loss,misuse, unauthorised access, alteration or disclosure. However, no online transmission or storagesystem can be guaranteed to be 100% secure. You are responsible for keeping any login detailsconfidential where accounts are used.
14. Children’s privacy
Our website and services are not intended for children under 13. If we provide services to teenagers or children through a parent, guardian, school or club arrangement, we process the child’s data only with appropriate consent and safeguarding processes. If you believe a child has provided personal data to us without appropriate consent, please contact us.
15. Automated decision-making
We do not use your personal data to make solely automated decisions that produce legal or similarly significant effects. If this changes, we will update this policy and provide required information.
16. Changes to this policyWe may update this privacy policy from time to time to reflect changes to our practices, services, tools,or legal requirements. The most recent version will always be posted on this page with the “Lastupdated” date.
17. How to contact us If you have questions, requests, or wish to exercise your rights, contact Daniel Stoykov Coaching at info@danielstoykov.com or use the contact form on our website.